iRiE KiDZ® is an authentic Jamaican brand, founded in 2010 in Kingston, Jamaica. The organisation is a youth led children’s lifestyle brand and budding social enterprise, whilst the iRiE KiDZ® Foundation (whom is affiliated with the iRiE KiDZ® brand) was established in 2018 with a remit to educate, engage, inspire and empower irie kids to pursue their passion, talent and ambition.
iRiE KiDZ® and iRiE KiDS® are registered trademarks (2004-2020). The organisations operate under the name iRiE KiDZ® and both are focused on irie kids.
Born in Jamaica iRiE KiDZ® roots are firmly planted in the Caribbean.