iRiE KiDZ® Clothing

iRiE KiDZ® is a youth led children's lifestyle brand and budding social enterprise, which creates opportunities for youth to gain  practical on-the-job experience and  exposure to real world opportunities. This ‘learn by doing’ initiative targets students and unemployed youth looking for an opportunity to develop their skills and showcase their talent.

The enterprise allows programme participants to get involved in the operation of the iRiE KiDZ® business  and  create products and services, under the guidance of business and creative industry professionals.  This novel initiative  introduces young people  to all aspects of running a business whilst exposing them to the development of a children’s brand, for irie kids.

The iRiE KiDZ® brand creates, designs, produces and sells a wide range of high quality, distinctive and vibrant products which is inspired by the Caribbean and created by young talent, for irie kids. The brand includes casual wear, accessories, books  and toys with a Caribbean flavour.