iRiE KiDZ® is a youth led children's lifestyle brand and budding social enterprise, which creates opportunities for youth to gain practical on-the-job experience and exposure to real world opportunities. This ‘learn by doing’ initiative targets students and unemployed youth looking for an opportunity to develop their skills and showcase their talent.
The enterprise allows programme participants to get involved in the operation of the iRiE KiDZ® business and create products and services, under the guidance of business and creative industry professionals. This novel initiative introduces young people to all aspects of running a business whilst exposing them to the development of a children’s brand, for irie kids.
The iRiE KiDZ® brand creates, designs, produces and sells a wide range of high quality, distinctive and vibrant products which is inspired by the Caribbean and created by young talent, for irie kids. The brand includes casual wear, accessories, books and toys with a Caribbean flavour.